What you need to know about Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. It starts from identifying your goals and setting up your strategy, which gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours?
Your brand is your promise to your customer. It tells your customer what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your brand starts with your logo, continues with your website, packaging and promotional materials – seamless and holistic messaging across the board.
Apart from the what you are communicating visually and verbally to an audience, your brand strategy includes channels of message delivery, frequency, ways of communication, quality of delivering on your promise and measuring your brand value.
Consistent, strong and strategic brand allows you to create trust, recognition, as well as charge more for your products or services than what identical non-branded products and services command.
This brand added value often comes in the form of perceived quality or emotional attachment.
Where to start
You can take the following steps to define o analyze your brand, it can be challenging at times, therefore a help from our agency is inevitable:
- Benefits and features of your products or services
- Your customers’ perspective of your brand
- Qualities associated with your brand
Once you clearly can speak to the above points, it’s time to proceed to the next steps:
- Your brand messaging
- Consistency throughout all processes and assets of your business